MarketMix Speakers

Ben Allen

Managing Director
DCG One
 

Topic:  How to Use Data (not instincts) to Design Your Creative Campaigns
 

Presentation Description:
Marketing is a powerful tool that can elicit strong reactions – both positive and negative. As marketers, we’re responsible for developing creative campaigns that need to: stand out, look amazing, evoke a response — it can be funny, serious, informational, and most importantly, perform and generate a significant return on your investment. Finding the balance between creatives who want to design beautiful experiences and business stakeholders who are accountable for results can be a challenge. In this session we hope to share tactics using data insights through easy-to-use tools and practices can help you get everyone into one boat and rowing in the same direction to achieve rich experiences and effective marketing – regardless of the channel or the audience.
 

Bio:
Ben’s 20 year marketing career has been a mix of both client side as well as agency client management. While he’s ventured into B:B, his interest within the consumer space is greater with the majority of his time spent in travel, finance and sports, currently partnering with clients like American Express, Hawaiian Airlines, the Seattle Seahawks and Inspirato, to name a few. His most recent 10 years has been focused on growing the agency practice within DCG ONE, managing a full service team of right and left-brain thinkers.

Kim Bayer-Augustavo

CEO and Chief Business Coach
Augustavo International 
 

Topic:  Why Do you Need a Brand Promise?
 

Presentation Description:
As a former Senior Marketing Officer at McDonald’s Corporation and now an Executive Coach, Kim will share insights on the power of having a strong brand promise.  She’ll share examples from many great brands where you’ll learn:

• In order to create a brand that stands for something, you need to go beyond the name. Your organization has a brand, but does it have—and can it deliver—on a brand promise that can be measured?
• An effective Brand Promise is the key factor that sets you apart and differentiates you from all competitors.  It’s what attracts Core Customers to you and creates deep trust.
   

Bio:
Kim is a certified business growth coach who helps CEOs and their executive teams scale their business.  She is recognized for her ability to accelerate growth by removing barriers and identifying opportunities clients were not capable of seeing on their own.

She is a results-driven leadership coach drawing from many years of experience as a Senior Marketing Executive at McDonald’s Corporation.   During her corporate tenure, she became a change agent and turnaround expert leading innovative growth strategies, marketing execution and talent development efforts for the West Division, a consistent top performing global business unit. 

Bridget Baeth

Senior Advisor & Principal
JayRay
 

Topic:  Under the Influence of Everyday People
 

Presentation Description:
“Everyday” people can bridge the gap between brands and consumers. As the popularity of the micro-influencer continues and the rise of the nano-influencer begins, learn how to amplify your brand, better engage your audience and avoid common influencer mistakes.
 

Bio:
Tourism pro. Brand advocate. Trend spotter. With a sharp design eye and a knack for spot-on messaging, Bridget builds brands that connect with communities, believes in the power of storytelling and helps organizations articulate powerful narratives. A woman of many talents, Bridget’s 15-year career spans travel and tourism, city government, higher education and nonprofits. 

Stephen Black

Vice President Brand Strategy
BECU
 

Topic:  Building a brand from the Inside Out; How Brands Evolve to Stay Selevant. Or if it isn’t Broke Why Change it?

Presentation Description:
In a world of fleeting attention spans and an infinite number of brands and strategies, it can be difficult to decide on the right formula for success. Is it about brand equity? Emotional connection? Or is it really about living your company values in all that you do and say? Hear from two veterans of the Seattle marketing community who have collaborated with each other for over two decades on some of Seattle’s most beloved brands, most recently the evolution of the BECU brand strategy. They’ll be sharing some of their most memorable experiences, triumphs, nightmares and insights along their journey to defining and designing powerful brands from the inside out.
 

Bio:
As the VP of Brand Strategy at BECU, Stephen Black leads all facets of defining and advancing the BECU brand whether through industry, market and opportunity assessments; positioning and communications; advertising and promotions; environmental branding; community relationships, sponsorships, and much more. Stephen is a 20-year veteran of the Seattle marketing and advertising community holding previous leadership positions for other large companies and agencies. He is a frequent speaker and presenter at industry conferences and events, and was recognized most recently as the GSBA 2018 Corporate Leader of the Year, as well as an Outstanding Voice for Diversity in 2016 by the PSBJ.

Claire Booth

Founder and CEO
Lux Insights
 

Topic:  Curing Achiever Fever
 

Presentation Description:
Five years into starting her business, Claire was suffering from what she calls “achiever fever”— constant striving coupled with chronic feelings of inadequacy. Sick and tired of feeling miserable, she undertakes a quest into psychology, behavioural economics, neuroscience and even Buddhism to better understand the condition. Bolstered by her own survey of other high-achieving professionals, Claire’s book offers practical advice for cooling the fever.
 

Bio:
Entrepreneur, author and speaker. Founded Lux Insights in 2008 after 10 years with Ipsos; seasoned facilitator and focus group moderator; association leader (past president of Seattle AMA, and Chair of Senior Executive Program for BCAMA); adjunct professor at UBC's Sauder School of Business. Lux Insights is a high-touch, boutique market research agency with offices in Vancouver and Seattle. We conduct quantitative and qualitative primary research and we are the 2018 recipient of QRCA's Qually Award, the annual award for creativity and excellence in qualitative research. Some of our clients include Amazon, Nintendo and Ancestry.

Erika Callahan    

VP, Marketing and Sales    
Museum of Flight
 

Topic:  The Value of Disconnecting in a Connected World
 

Presentation Description:
We live in a digital universe and are heavily reliant (in business and in our daily lives) on generating awareness, building communities, and gaining popularity online. 

But can we put too much emphasis on the digital side of the equation and what happens when we do?
 

Bio:
Erika is an award-winning creative strategist who has spent most of her career in the entertainment industry, developing marketing campaigns for movie franchises, consumer products, TV and theme parks.  A native New Yorker, she is a California girl at heart, having lived in Los Angeles for most of her life. For the last four years, she has led marketing and (more recently) sales for The Museum of Flight.  She sees similarities between LA and Seattle in that they both feature plenty of sun—Seattle’s is simply in liquid form.  When not at work, Erika can be found playing outside with her husband and three dogs.

Mel Carson

Founder & CEO    
Delightful Communications
 

Topic:  Discoverable, Shareable, and Memorable - Personal Branding in 2019
 

Presentation Description:
With a myriad of different digital touch points now vying for our attention, your personal brand is out there whether you own it or not. In this session, Mel Carson will take your on an actionable journey to uncover your personal brand, establish your professional purpose, and help you shape a story for yourself that lays out your wisdom and expertise for all to see and learn from. You’ll get practical advice to help you make the very best impression both online and in person, and understand how to put your best foot forward in creating a professional legacy to be proud of.
 

Bio:
As Founder & Principal Strategist at award-winning Delightful Communications – a Seattle-based Modern Marketing and Digital PR agency – Mel’s mission is to help businesses and their people be more discoverable, shareable and memorable. The company applies branding strategies that focus on Content Marketing, Social Media, Digital PR and Personal Branding with a strong emphasis on people and not just pixels.

Before starting Delightful, Mel spent 7 years as Digital Marketing Evangelist at Microsoft where he supported and educated customers through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about digital marketing at conferences, trade shows & other events all over the world.

He’s author of the critically acclaimed Pioneers of Digital and Introduction to Personal Branding, and played the “Young Joe Cocker” in the rock legend’s 1997 music video “N’Oubliez Jamais” with France cinema icon, Catherine Deneuve!

Mel and his wife, Ashley, recently became guardians of an 11.5 acre wildlife sanctuary on the on the Olympic Peninsula near Seattle, so ask him what a “beaver deceiver” is, and why wetland ecosystems are crucial to our environment.

Jim Copacino

Co-Founder/ Chief Creative Officer
Copacino & Fujikado
 

Topic:  Robots and Goosebumps: Storytelling in the Digital Age
 

Presentation Description:
2019 is a historic year for marketing because for the first time, digital ad spending will surpass traditional.  Digital marketing communications allows for precision targeting, personalization and optimization that was never possible in traditional advertising. But a media universe of 6-second videos, fleeting social media posts and tiny ads on our mobile screens can limit our ability to tell compelling, human stories that are the hallmark of great traditional advertising. During this panel session, some of Seattle’s marketing greats will address the question: “How is the evolution from traditional to digital reshaping marketing communications. And can we have the best of both? Can we combine digital precision with emotional storytelling? Can we have “robots and goosebumps?”
 

Bio:
Jim Copacino is Co-Founder and Chief Creative Officer of Copacino+Fujikado, a 21-year-old Seattle advertising agency whose clients include Holland America Line, Ste. Michelle Wine Estates, Premera Blue Cross, Seattle Children’s Hospital, Seattle Aquarium, Seattle Mariners and others.

Previously, Jim held positions at high-profile agencies in New York and Seattle. His work has been recognized in all major industry awards shows including The Cannes Lions, Clios and One Show. His ultimate goal is to live long enough to see the Mariners play in a World Series.

Katie D'Amato

Director, Brand & Creative Studio
Alaska Airlines
 

Topic:  How Seattle Gave Rise to Some of the World’s Strongest Brands
 

Presentation Description:
In 1901, John W. Nordstrom used his stake from the Alaska Gold Rush to open a shoe store in Seattle. Fifteen years later, William E. Boeing founded a small company that would become perhaps the most iconic plane manufacturer on the planet. Microsoft didn’t begin in Seattle – it was started in 1975 in Albuquerque, New Mexico, by two young men from Seattle – but relocated to Washington state four years later and put the region on the map as a hotbed of technological innovation. For whatever reason, the Seattle area is now home to not only a cluster of major national companies but also several global behemoths. During this panel, big names from Seattle’s business community will explore “How Seattle gave rise to some of the world’s strongest brands.”
 

Bio:
Katie is a seasoned marketer and creative strategist with over 18 years of experience in experiential, digital and integrated brand campaigns. From the ski industry to the agency world to the 5th largest airline, Katie has developed brand campaigns for everything from luxury real estate offerings and consumer electronics to Scandinavian furniture and running shoes. She's hired hundreds of Santa Clauses for a holiday program with Southwest Airlines, built an exact replica of the Oval Office with Microsoft at NBC's Democracy Plaza and wrapped an aircraft to celebrate Sub Pop's 30th Anniversary. She currently leads the Brand Activation and Social teams at Alaska Airlines.

Matt Diefenbach

Principal & Business Director
Turnstyle
 

Topic:  How to Work With A Branding Firm (without f***king it up)
 

Presentation Description:
Have you struggled to find the right creative firm for your organization or project? Once you’ve selected your agency, how do you get the best possible work from the creative team? How do you usher your internal stakeholders through the process without killing the creative? The principals of Turnstyle will share some of their experiences, both good and bad, from 15 years of branding projects. You’ll gain helpful insights to inform your own collaborative process for developing and introducing a new brand strategy or brand identity—making sure both you and the creative team are set up for success.
 

Bio:
As a founding partner and Business Director of Turnstyle,  Matt's role includes developing and maintaining client relations, new business development, project management and business management. Matt works closely with the account team to ensure that our client's business needs are appropriately defined and scoped to deliver on the strategic goals, on time and on budget. Each year, Matt teaches a project management for design course at the School of Visual Concepts.

Tim Earnhart

CEO/ Chief Brand Architect
SevenBlue
 

Topic:  Be The Hero – Crafting Your Experience Through Brand Storytelling
 

Presentation Description:
The true success of any company begins with its culture and how effectively the employees of that company are brought into it, embrace it, evanglizie it, and deliver on its promise. Join me on a journey as we explore the attributes of successful dynamic company cultures, the critical components that companies must understand and engage in to be considered a culture superhero, and how brand superheroes and ambassadors are born when culture hits a home run. Be prepared to have fun in this session as we get our culture on and even share your ideas with the group.

Bio:
Tim is founder, CEO and Chief Brand Architect of SevenBlue, a Stadiumred Company. Tim brings 24+ years of professional brand strategy, branding, experiential, and advertising experience to the table. Tim began his career with Wendy’s Restaurants, and after 8 years launched his own branding, marketing, and experiential agency where he has played key roles in the development of countless brands, creative marketing campaigns and experiences for a distinctive list of national clients. 

Born in Bern, Switzerland and raised in Portland, Oregon, Earnhart moved to the South in 1991. Earnhart has been active both professionally and personally with various non-profits and advisory groups. Tim currently serves as president of AMA Nashville and an Advisor/Mentor for the Nashville Entrepreneur Center.

Liza Sankar-Gorton

Customer Insights Analyst
Green Rubino
 

Topic:  It’s Déjà vu All Over Again: Brand Strategy’s Past, Present, and Future
 

Presentation Description:
Does brand strategy still matter in the digital age?  Yes, no and maybe. Presenters Lynn Parker and Liza Sankar-Gorton will present two aspects of brand strategy: the history of brand strategy, and where it is going in the future. Lynn will talk about how brands used to be built, and how the digital world changed, and didn’t change, that.  Twenty-six-year-old Liza will talk about emerging channels for brand experiences and communications.  Finally, they will identify what will be true about branding in the future, no matter what the channel, because it’s about human nature.
 

Bio:
Liza began her career in digital journalism at HuffPost and was the director of Audience Development at Nationswell.   She joined GreenRubino to establish strong social media marketing and to integrate social into clients’ strategies. More recently, she’s broadening the scope of her work to lead research projects with the goal of bringing the modern-day customer into agency work. 

Currently, she’s particularly interested in how social media creative is changing traditional creative, how millennials and Gen Z interact with brands differently, and how the democratization of ad buying has influenced brand strategy. She is a graduate of Wesleyan University.

Ben Graham

Principal & Business Director
Turnstyle
 

Topic:  How to Work With A Branding Firm (without f***king it up)
 

Presentation Description:
Have you struggled to find the right creative firm for your organization or project? Once you’ve selected your agency, how do you get the best possible work from the creative team? How do you usher your internal stakeholders through the process without killing the creative? The principals of Turnstyle will share some of their experiences, both good and bad, from 15 years of branding projects. You’ll gain helpful insights to inform your own collaborative process for developing and introducing a new brand strategy or brand identity—making sure both you and the creative team are set up for success.
 

Bio:
As Creative Director and Turnstyle co-founder, Ben aims to elevate the role of design by delivering intelligent work with a strong point of view while creating an open, collaborative and innovative work environment. He also sits on the Professional Advisory Council for the UW Division of Design and serves as a mentor in the UI Design program at the School of Visual Concepts.

Diane Fishel-Hall

Director, Marketing and Communications, School of New and Continuing Studies
Seattle University
 

Topic:  How Traditional & Digital Marketing Work Together
 

Presentation Description:
Both a traditional media and a digital marketing services company, The Seattle Times Media Solutions sees first-hand how traditional and digital marketing connect and complement local brands. Learn how to establish the right media mix to reach consumers at every stage of their purchase path and how to track results. Hear case studies from local businesses that are getting it right, including Seattle University’s School of New and Continuing Studies.
 

Bio:
Marketing Communications and Technology professional with over twenty years of experience in successful leadership and innovation in both public and private sectors. Currently Director of Enrollment and Marketing, NCS, Seattle University.

Ron Hansen

Design Director/Principal
Hansen Belyea 
 

Topic:  Identity Crisis: Why Your Logo Still Matters
 

Presentation Description:
Does your logo really matter in the entire ecosystem of your brand? We'll look at some ways to assess your logo's relevance, and understand whether or not it's doing a good job of representing your brand's promise. In addition, we will discuss ways to evolve your brand without touching your logo.
 

Bio:
As Design Director at Hansen Belyea, Ron is at the helm of every creative project in the studio. Starting as a graphic designer in 1996, he became a principal of the firm in 2001. With 25 years experience working in the design arena, Ron has led branding initiatives of all scales with a broad spectrum of industries. 

Jeff Hasen

Strategist
POSSIBLE Mobile
 

Topic:  The Art of Digital Persuasion
 

Presentation Description:
For years, we have attempted to reach our customers and prospects on computers and mobile phones. But that was then. 

Now they are being wooed by other means.

Though voice interfaces. And wearables. Smart appliances. And OTT devices. Virtual, augmented, and mixed reality software and hardware. And more that are on the way.

Via insights from exclusive interviews in Jeff’s new book, The Art of Digital Persuasion, you will learn answers to the question, Now What? You will walk away with actionable insights from Google, Microsoft, Twitter, Amazon, Expedia, and more. Learn how come we have, to quote one of Jeff’s experts, “10 minutes to figure it out.” Yikes.
 

Bio:
Jeff Hasen enables brands to get closer to their customers in times upended by new devices and behaviors. The results are increased sales and loyalty and businesses doing the disrupting rather than being disrupted.

Over the last decade, he has become one the leading marketers, strategists, and voices in emerging technology and mobile.

Jeff has spoken across the world more than 200 times on his core belief that everything and nothing has changed – marketers still need to sell more stuff and it is simply the how that is different.

He is the author of three books, including the newly-released The Art of Digital Persuasion.

Jennifer Hawton    

Communications Lead, Go for Zero
Boeing    
 

Topic:  In-House or Agency: Which is the Way to Go?
 

Presentation Description:
Robert Frost begins "The Road Not Taken" with the words, "Two paths diverged in a yellow wood/And sorry I could not travel both." Jennifer Hawton and Diana Steeble will debate hot marketing topics from diverging perspectives–agency and in-house–that may validate your current choice or intrigue you about the other path.
 
Jennifer and Diana spent formative years together at one of the Top 5 agencies in the world, where they introduced American chefs and consumers to many foods and built their knowledge in integrated communications. Then, Jennifer moved to the renowned Boeing Company, and Diana became co-owner of locally-headquartered agency PRR.

The friends and former colleagues will debate topics from agency and in-house perspectives, including:

• Data-driven decision making: Research vs. "the gut"
• Risk tolerance: Innovation vs. stability
• Who sets strategy?
• Which is better for career growth? Salary considerations?
• Is the client always right?
   

Bio:
Jennifer Hawton is an award-winning strategic public relations and marketing communications manager with experience positioning and promoting transportation, industrial and biomedical products into key markets.
 
Currently, she oversees all internal and external communications for Boeing’s employee safety program, Go for Zero - One Day at a Time.
 
Previously, she held several positions at Boeing telling employee stories for teams in technical services, Boeing Test & Evaluation and Boeing Research & Technology.
 
Before joining Boeing in 2007, she managed PR accounts for clients in the industrial food industry and handled PR and marketing communications for a manufacturer of biomedical sanitation and testing equipment.

Ann Janikowski    

Brand Strategist
Phinney Bischoff
 

Topic:  The Personalization Race: Aligning Expectations and Experience
 

Presentation Description:
We live in a world where a week’s worth of groceries can be on our doorsteps in two hours, where Starbucks offers over 80,000 drink combinations (it’s true!), and where big brands are investing millions into fine-tuning their customers’ experiences. It should be no surprise that consumer expectations around personalization are rising. But meeting those expectations comes with challenges — particularly for brands without the resources to properly manage the customer experience. That doesn’t mean it can’t be done. This talk will share best practices and inspiration to help attendees jumpstart the conversation with their internal teams.   
 

Bio:  
Ann is a brand and marketing strategist with 15+ years of success driving solutions that empower business growth, resolve complex challenges, and enable innovation. Channeling a people-first approach, her specialty is finding the white space between what people say versus what they mean, and translating that information into compelling brand experiences. Ann is proud to have helped collaborated with brands like BECU, Premera, University of Washington, Infusionsoft, and others. She is a TEDx speaker, a Chicago native and holds a B.A. and M.A. in English from DePaul University. She is also proud mom to a special needs pit bull. 

Max Kaiser

CEO/ Founder/ Creative Strategist
Hand Crank Films
 

Topic:  Robots and Goosebumps: Storytelling in the Digital Age
 

Presentation Description:
2019 is a historic year for marketing because for the first time, digital ad spending will surpass traditional.  Digital marketing communications allows for precision targeting, personalization and optimization that was never possible in traditional advertising. But a media universe of 6-second videos, fleeting social media posts and tiny ads on our mobile screens can limit our ability to tell compelling, human stories that are the hallmark of great traditional advertising. During this panel session, some of Seattle’s marketing greats will address the question: “How is the evolution from traditional to digital reshaping marketing communications. And can we have the best of both? Can we combine digital precision with emotional storytelling? Can we have “robots and goosebumps?”
 

Bio:
Max comes from an incongruous background of finance, computers, and bad temp jobs. Max has directed feature films, award-winning PBS documentaries, and has helmed Hand Crank Films as CEO since inception. 

Trisha Koenke

Global Product Manager, Cell Analysis
MultiCare/GE Healthcare
 

Topic:  Reinvigorating Yourself Whilst Building Your Personal Brand
 

Presentation Description:
Stressed out? Exhausted? Are you wanting to make a career change or just find deeper meaning in your current work? Let our two mildly entertaining speakers walk you through strategies that helped them at different times in their careers. From reframing your current career to taking a leap into an entirely different career path – in this completely transparent and self-deprecating talk our two speakers will walk you through the pros and cons of each as well as give you some great strategies to help you build (or rebuild) your personal brand to set you on a more successful path.
 

Bio:
Trisha Koenke (pronounced KAIN-KEE, in case you were curious) is a professional technical leader and project manager who is especially skilled at guiding and streamlining product development. Currently, she is consulting in the life sciences field and ramping up to pursue her MBA. 

Most recently, she was responsible for the commercial and technical programs for GE Healthcare’s DeltaVision microscopy product lines, managing all steps of the product life cycle along with new product introductions, including the recently launched DeltaVision Ultra.

In her free time, she enjoys training her puppy Charlie to be the best dog that he can be. 

Pamela Lamon

Digital Marketing Manager
Seattle Aquarium
 

Topic:  Robots and Goosebumps: Storytelling in the Digital Age
 

Presentation Description: 
2019 is a historic year for marketing because for the first time, digital ad spending will surpass traditional.  Digital marketing communications allows for precision targeting, personalization and optimization that was never possible in traditional advertising. But a media universe of 6-second videos, fleeting social media posts and tiny ads on our mobile screens can limit our ability to tell compelling, human stories that are the hallmark of great traditional advertising. During this panel session, some of Seattle’s marketing greats will address the question: “How is the evolution from traditional to digital reshaping marketing communications. And can we have the best of both? Can we combine digital precision with emotional storytelling? Can we have “robots and goosebumps?”
 

Bio:
An organized and results-driven marketing professional with over seven years of experience in developing and implementing strategic digital marketing campaigns while maintaining cohesive branding and voice. These channels include web content, mobile, email, SEM, SEO, social media and display advertising. As the Digital Marketing Manager for the Seattle Aquarium, I establish organizational key performance indicators (KPIs) to ensure the implementation of the digital marketing plan is coordinated, aligned, and consistent with business objectives.”

Andy Lueck

Creative Director
DCG One
 

Topic:  How to Use Data (not instincts) to Design Your Creative Campaigns
 

Presentation Description:
Marketing is a powerful tool that can elicit strong reactions – both positive and negative. As marketers, we’re responsible for developing creative campaigns that need to: stand out, look amazing, evoke a response — it can be funny, serious, informational, and most importantly, perform and generate a significant return on your investment. Finding the balance between creatives who want to design beautiful experiences and business stakeholders who are accountable for results can be a challenge. In this session we hope to share tactics using data insights through easy-to-use tools and practices can help you get everyone into one boat and rowing in the same direction to achieve rich experiences and effective marketing – regardless of the channel or the audience.
 

Bio: 
I connect brand stories with experiences that drive conversion. Specialize in translation of business objectives into visual strategy enabling dialogue between designers, developers and partners. Expertise: Strategic planning, rapid prototyping, content shaping, user experience, design, brand systems, visual concepts, illustration, business development, packaging and campaigns.

Jade Makana

Director of Content Marketing
Outreach
 

Topic:  Your Brand, Your Story
 

Presentation Description:
With the battle for customer attention as noisy as ever, brands are adopting the principles of storytelling to break through the clutter and make a lasting impression. For companies of any size, great stories are remembered and repeated. This panel of seasoned marketers will explore trends in brand storytelling, share examples that inspire them, and predict where the trend is going next.
 

Bio:
Jade Makana is a highly creative digital marketing leader. Her passions are telling bold stories, spotlighting the human side of business, and battling CFO’s for more branding dollars in the budget. Jade is the founder of Bridezilla.com, whose content has been featured in The New York Times, CNN Money and InStyle Magazine. She’s spoken on Marketing topics at the Hubspot Inbound Conference and the Professional Women of Color Association. She is passionate about the arts and served as a City Council Member on the Arts Commission of Burien City Council.

Catherine McGavin

Marketing and Sales Operations Leader    
Emerald City Graphics
 

Topic:  How Packaging Wins Consumers’ Hearts at Retail Moments of Truth
 

Presentation Description:
Effective retail packaging invites consumers to make brand decisions at distinct Moments of Truth. Retail Moments of Truth describe not just what happens when a consumer chooses a product on a store shelf, but also what happens before and after they purchase—and how each of these moments can generate brand loyalty. To win their hearts, marketers must pay attention to where consumers are and what they’re doing at each moment in their journey. With good package design, marketers can create a satisfying adventure across the consumer’s entire brand experience.
 

Bio: 
Catherine McGavin leads Marketing and Sales Operations at Emerald City Graphics, a growing retail packaging division of RRD in Kent, WA.  She built and manages Emerald’s HubSpot inbound marketing and sales technology stack.  Her expert team supports Emerald customers’ end-to-end experience as these retail product makers and marketers learn about and purchase great custom packaging. 

Tim Mehta

Analytics and Conversion Optimization Strategist
Portent, Inc
 

Topic:  Robots and Goosebumps: Storytelling in the Digital Age
 

Presentation Description:
2019 is a historic year for marketing because for the first time, digital ad spending will surpass traditional.  Digital marketing communications allows for precision targeting, personalization and optimization that was never possible in traditional advertising. But a media universe of 6-second videos, fleeting social media posts and tiny ads on our mobile screens can limit our ability to tell compelling, human stories that are the hallmark of great traditional advertising. During this panel session, some of Seattle’s marketing greats will address the question: “How is the evolution from traditional to digital reshaping marketing communications. And can we have the best of both? Can we combine digital precision with emotional storytelling? Can we have “robots and goosebumps?”
 

Bio:
Tim considers himself an “optimization” strategist. His biggest motivation is to craft an optimized experience for clients and their customers. In order to do that, he delves into books written by behavioral psychologists and is constantly reading UX blogs. His interest in analytics stems from the ability to track user behavior and develop insights on how to improve their experience. He also is a big fan of avocado toast.

Dave Miller

Director of Brand Strategy
Stoke Strategy
 

Topic:  “The Time Economy” – Creating Exceptional Value Through the Design of Meaningful Brand Experiences.
 

Presentation Description:
At its core, marketing is about satisfying customer needs. But ask most people what they desperately want – and you’ll find the thing that neither factories nor software engineers are able to create more of: Time.

In this presentation, Seattle-based brand design firm – Stoke – invites marketers to think beyond the endless over-supply of new products and expansion of services, to compete in this new era – The Time Economy. 

Ask someone to define “design” and they’ll typically describe it in terms of aesthetics – how something appears or appeals to the senses. Or they think of design as functionality: How well something performs for its intended purpose. Unsatisfied with those primary descriptions, Stoke will help participants explore a new interpretation of Design: The Concentration of Value in Time.

Drawing on behavioral economics, strategy and design we will explore changing relationship between companies, consumers, and their time, with insights and exercises to help participants reimagine their relationship to the customer, reframe their strategies, audit their brand experiences, and reward customers – in time.  
 

Bio:
I've worked overseas and North America, client-side and agency side, worked with clients big and small. Several things remain constant: I want to work with people that think, create and change. I want to work with people who are amped about what they do. Specialties: At Stoke, we specialize in brand strategy to help client companies become known, understood and different. We specialize in organizations who have reached an inflection point in their growth curve, where getting to "the next level" is frustrated by competitive pressure, strategic differentiation, organizational misalignment, market execution and the maturity of product and services.

Amber Mizell

VP, Digital Strategy
WE Communications
 

Topic:  Brands In Motion: Agile Brand Positioning To Withstand The Environmental Forces of Today
 

Presentation Description:
In today’s world, the relationship between culture, technology and brand narratives has never been more complicated and interconnected. Now, managing the forces that can propel, sink or bruise your brand requires predictive and actionable insight. WE Communication’s Brands in Motion global study helps brands understand these forces to prepare, act and thrive.

Under the premise that the traditional notion of “brand positioning” is dead - learn what is driving this motion in today’s operating environments, understand the emotional and rational drivers and gain actionable insights on how to harness this momentum to propel your brand forward.
 

Bio:
With over 18 years of experience in domestic and international marketing consulting and advertising, Amber has seen the digital transformation of the industry from the frontlines. She’s led integrated channel strategy for tech brands such as Microsoft, Amazon, T-Mobile, Intel and Acer. Amber has driven multiple global launch strategies for a range of products including Office 365, Visual Studio and consumer devices. In 2018, she joined WE Communications to put her 360-degree approach to work, bringing integrated communications strategies to their Digital & Technology Experience team. With her love for audience insights, Amber enjoys helping brands adapt to the ever-shifting tide of consumer perception.

Melina Palmer

Founder and Podcast Host
The Brainy Business
 

Topic:  Brainy Branding: Why Behavioral Economics is the Future of Marketing
 

Presentation Description:
What if you knew how the brain made decisions? Or understood how changing one word could drastically impact ROI? What if you could tap into those hidden choices in the subconscious to know what a customer will actually do (not just what they say they’ll do)? Humans are illogical beings who often make irrational choices – but their behavior is very predictable when you understand the brain. In this session, Melina Palmer of The Brainy Business will teach you how the brain actually makes buying decisions and showcase some key concepts of behavioral economics to unlock the future: brainy branding.
 

Bio:
What drives behavior? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to answering these questions for herself and her clients. Her senior thesis from the University of Washington was presented at the Association of Consumer Research Symposium (India), and she went on to earn a Master’s in Behavioral Economics from The Chicago School of Professional Psychology. Melina works with companies and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and marketing to increase engagement and ROI. 

Lynn Parker 

Principal Strategist
Green Rubino
 

Topic:  It’s Déjà Vu All Over Again: Brand Strategy’s Past and Future
 

Presentation Description:
Does brand strategy still matter in the digital age?  Yes, no and maybe. Presenters Lynn Parker and Liza Sankar-Gorton will present two aspects of brand strategy: the history of brand strategy, and where it is going in the future. Lynn will talk about how brands used to be built, and how the digital world changed, and didn’t change, that.  Twenty-six-year-old Liza will talk about emerging channels for brand experiences and communications.  Finally, they will identify what will be true about branding in the future, no matter what the channel, because it’s about human nature.
 

Bio: 
Lynn has more than 30 years in brand strategy, including co-founding and running a 20 person brand strategy firm for 20 years (Parker LePla), writing four books on branding, and helping build the brands of Apple, Microsoft, Intel, Delta Dental, Group Health, Tata, Milliman and hundreds of others, including launching the earliest Macintosh Computers.  She has written a monthly column on marketing for the PSBJ and was a journalist at three newspapers.  At GreenRubino, she is principal strategist, helping clients define and live their brands.  She holds degrees from UC, Santa Cruz in American Studies, Computer Science, and Science Writing.

Lindsay Pedersen

Founder       
Ironclad Brand Strategy
 

Topic:  What’s Brand? Why Should We Care? And How Do We Build One?
 

Presentation Description:
Brand 101 – What even IS brand? Why should anyone care? How do you arrive at a brand idea that will create outsized value for the business?
 

Bio:
Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She is the author of Forging an Ironclad Brand  and developed the Ironclad Method ™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb and burgeoning start-ups. Lindsay lives in Seattle with her husband and two children. 

Leslie Phinney

CEO and Creative Director    
Phinney Bischoff
 

Topic:  Building a Brand from the Inside Out; How Brands Evolve to Stay Relevant. Or if it isn’t Broke Why Change it?
 

Presentation Description:
In a world of fleeting attention spans and an infinite number of brands and strategies, it can be difficult to decide on the right formula for success. Is it about brand equity? Emotional connection? Or is it really about living your company values in all that you do and say? Hear from two veterans of the Seattle marketing community who have collaborated with each other for over two decades on some of Seattle’s most beloved brands, most recently the evolution of the BECU brand strategy. They’ll be sharing some of their most memorable experiences, triumphs, nightmares and insights along their journey to defining and designing powerful brands from the inside out.
 

Bio:
Leslie Phinney is the Co-Founder and Creative Director of Phinney Bischoff, an integrated brand strategy and design firm with offices in Seattle, WA and Sun Valley, ID. Since 1982, Phinney Bischoff has been a leader in effective, creative and solution-driven design.
Founded on the belief that good design is informed by research Phinney Bischoff’s research-based approach has attracted many leading brands for strategic counsel including Bill & Melinda Gates Foundation, BECU, Woodland Park Zoo, Seattle Symphony, Premera, and the Allen Institute for Brain Science.

Leslie has received numerous creative awards and is a frequent speaker at industry and educational events.

Jocelyn Quall    

Director of Marketing   
Aboda by Reside
 

Topic:  Importance of Knowing Your Personal Brand   
 

Presentation Description:
When the recession hit in 2009, Jocelyn was laid off from her first job. She was 22 and only 5 months into her career. Since her layoff, she’s worked for 7 different companies, more than doubled that first job's salary, and is now leading her own marketing department while managing 5 brands. Jocelyn attributes her successful growth from layoff to leadership to her ability to define and know her personal brand – playing to her strengths and opportunities along the way. Here, she reflects on a decade of personal brand building, positioning (and repositioning), growth and evolution.
 

Bio:
Jocelyn Quall is the Director of Marketing for RESIDE Worldwide, Inc.’s global brand portfolio. She is tasked with leading all marketing and corporate communications strategies for their 5 companies, including Seattle-based global temporary housing provider, ABODA by RESIDE. She holds a Master of Integrated Marketing Communications from West Virginia University, a Bachelor’s Degree in Interdisciplinary Studies from Miami University, and a Digital Marketing Certificate from the University of Washington. Jocelyn is a former city girl from France now living the Washington country life with her husband, dog, and 7 chickens in a log home on acreage. She is a self-proclaimed great storyteller and an avid cook who loves to host friends and family for a tasty meal and a nice glass of red wine. She also volunteers with Farms For Life which connects local farms with organizations that make healthy food accessible to all.

Lorne Richmond

CEO
Richmond Public Relations
 

Topic:  How Seattle Gave Rise to Some of the World’s Strongest Brands
 

Presentation Description:
In 1901, John W. Nordstrom used his stake from the Alaska Gold Rush to open a shoe store in Seattle. Fifteen years later, William E. Boeing founded a small company that would become perhaps the most iconic plane manufacturer on the planet. Microsoft didn’t begin in Seattle – it was started in 1975 in Albuquerque, New Mexico, by two young men from Seattle – but relocated to Washington state four years later and put the region on the map as a hotbed of technological innovation. For whatever reason, the Seattle area is now home to not only a cluster of major national companies but also several global behemoths. During this panel, big names from Seattle’s business community will explore “How Seattle gave rise to some of the world’s strongest brands.”
 

Bio:
The CEO of Seattle-based Richmond Public Relations, Lorne Richmond is recognized by the business and media communities as one of the most influential public relations professionals in the region. He has earned numerous professional awards and currently serves as a judge for the high-profile Puget Sound Business Journal 40 Under 40 Awards as well an undergraduate lecturer and mentor for PR graduate programs at the University of Washington.
 
Lorne is often asked to speak on high-profile issues and trends to share his extensive expertise on business, media relations and entrepreneurship. The University of Washington's Communications department and its alumni frequently invite Lorne to lead panels on leadership and public relations. He serves on numerous executive boards, nonprofit organizations and has been involved with the development of successful start-up companies. In addition to serving as our CEO, he is currently the Advisory Board Chair of DeepCell Industries, a rapidly growing national company.  Lorne is also a member of the board at Swedish Hospital.

Jen Rittenhouse

Social Media Manager  
MultiCare Health System 
 

Topic:  Social Media on a Shoestring   
 

Presentation Description:
We've all heard the request before: Can't we just post about this on Facebook? And in the absence of time and creative space we find ourselves clicking "post" on content that makes us cringe in the spirit of keeping our sanity (and our jobs). It doesn't have to be this way, friends. Social media, darn good social media, on a shoestring is possible. That's right, she said possible.  Attend this session and find out how you can make the most of your social efforts with limited resources.
 
In this talk you will learn:
How to get the most mileage out of content
How to leverage internal sources to curate and create content
How to turn up the volume on your efforts so you can tell big stories in small spaces (and with limited budget)
 
Side effects of attending this talk might include: inspiration to search for the heart and soul of your brand, a renewed excitement for Facebook (yes, Facebook) and an appreciation for reactions, comments and shares.
 

Bio:
Jen Rittenhouse is an industry-agnostic copywriter, social marketer and brand builder. If there’s magic in a moment, she’ll find it and whirl it into content that will make you slow your scroll.
 
Jen is a journalist-turned-social marketer with copywriting tendencies. She has been with MultiCare for almost five years, where social media is her game and her motto is "If you think health care marketing is boring, you're doing it wrong."
 
Jen believes in the power of brands, ideas and coffee. She didn’t cry when her first baby was born but she did cry one week later when she won a pair of jeans from her favorite brand — on Twitter.

Indi Rooney

Sr. Marketing Consultant   
MultiCare
 

Topic:  Reinvigorating Yourself Whilst Building Your Personal Brand
 

Presentation Description:
Stressed out? Exhausted? Are you wanting to make a career change or just find deeper meaning in your current work? Let our two mildly entertaining speakers walk you through strategies that helped them at different times in their careers. From reframing your current career to taking a leap into an entirely different career path – in this completely transparent and self-deprecating talk our two speakers will walk you through the pros and cons of each as well as give you some great strategies to help you build (or rebuild) your personal brand to set you on a more successful path.
 

Bio:
Kristy “Indi” Rooney brings a passion for marketing and helping companies fulfill their business strategy through better marcom. Currently, she oversees the marketing and business development for a research institute within a hospital system as well as leads a boutique marketing agency specializing in biotech and healthcare. 

Two of her proudest accomplishments have been hosting several large-scale user group meetings and working on a large international image competition. She’s also super proud of her two kiddos, loving hubby, and zany dog. 

She has a BA in journalism from Webster University and a master’s degree in marketing from USC.

Michael Schutzler

CEO       
Washington Technology Industry Association 
 

Topic: How Seattle Gave Rise to Some of the World’s Strongest Brands
 

Presentation Description:
In 1901, John W. Nordstrom used his stake from the Alaska Gold Rush to open a shoe store in Seattle. Fifteen years later, William E. Boeing founded a small company that would become perhaps the most iconic plane manufacturer on the planet. Microsoft didn’t begin in Seattle – it was started in 1975 in Albuquerque, New Mexico, by two young men from Seattle – but relocated to Washington state four years later and put the region on the map as a hotbed of technological innovation. For whatever reason, the Seattle area is now home to not only a cluster of major national companies but also several global behemoths. During this panel, big names from Seattle’s business community will explore “How Seattle gave rise to some of the world’s strongest brands.”
 

Bio:
Michael Schutzler is an entrepreneur, engineer, science buff, and first generation immigrant. He is the CEO of the Washington Technology Industry Association (WTIA). Before joining WTIA, Michael led the merger of Livemocha – a community of 17 million language learners – with the popular education software company Rosetta Stone. He also built Classmates.com into the first profitable social media application, transformed online marketing at Monster.com. and built the online gaming division at RealNetworks into a global leader. As a successful Internet entrepreneur, investor, and executive coach, Michael has personally invested in more than thirty startups, served as coach and advisor to more than 100 executives, and has raised over $100M in private and public financing. He teaches part time at the UW Foster School of Business, serves on several boards including PBS affiliate KCTS9/Crosscut, serves as a Dharma Teacher in the Kwan Um School of Zen, and actively competes in paddleboard races.

Cassandra Schwartz

Sr Product Marketing Manager    
Xinova
 

Topic:  Your Brand, Your Story
 

Presentation Description:
With the battle for customer attention as noisy as ever, brands are adopting the principles of storytelling to break through the clutter and make a lasting impression. For companies of any size, great stories are remembered and repeated. This panel of seasoned marketers will explore trends in brand storytelling, share examples that inspire them, and predict where the trend is going next.
 

Bio:
Cassandra Schwartz is an audience-centric marketing and communications leader. For over a decade she's helped brands and leaders create compelling content and campaigns to engage their fans. She’s currently at Xinova, which partners with companies like PepsiCo and Honda to overcome their innovation obstacles. She focuses on utilizing storytelling and value-based marketing to build and engage communities. Cassandra leads the Seattle Lean In Circle, is the City Champion for TogetHER Digital, and volunteers her time mentoring marketers and entrepreneurs.

Andrew Sharpe

Founder    
BRANDSPANK
 

Topic:  A Counter-Intuitive Approach To Brand-Building 
Blending Culture Creation with Strategic Planning to Create Brand Experiences Worth Talking About
 

Presentation Description:
What makes a great brand great is its ability to deliver on the brand experience at every channel, at all times. It’s no longer simply about the ad as much as it is about creating a (brand relevant) experience. And delivering on this experience--in-person or online--will require more emphasis on internal brand alignment.

As part of this interactive session you’ll learn how and why connecting employee experience and customer experience will come to define modern brand building.  More specifically, you’ll discover how to:

• articulate the brand’s promise through experiences
• (re)establish a culture of collaboration
• create more brand alignment from your internal team

Bio:
Andrew is an award-winning strategist and the founder of brand consultancy & marketing agency BRANDSPANK–a consumer-focused firm that blends culture creation with strategic planning. A self-described marketing insight-er, Andrew is a regular blog contributor to influential sites such as Retail Customer Experience and is a recurring on-air guest for marketing related topics. He speaks and advises on the subject of brand building, culture creation, retail reinvention, and initiating innovation AND has presented at dozens of conferences & events throughout North America—from Anchorage, Alaska, to Anaheim, California, and from Victoria, BC, to Toronto, Ontario. If he had to create a tag line for himself, it would be: Always Thinking.

Michele Silbey

Senior Manager, Marketing   
Nutpods  
 

Topic:  An Insider's Look at the Birth and Growth of a Successful Start-up 
 

Presentation Description:
Michele Silbey, Senior Manager of Marketing at nutpods, will discuss how CPG companies are eschewing traditional go-to-market strategies and finding new ways to reach their customers in a D2C world. nutpods exemplifies this shift as the company has grown from one employee to 25 and from 500 Kickstarter backers to a multi-million dollar enterprise. She will discuss how their messaging and market positioning has changed over time, how they leverage social proof to acquire new customers, and how her loyalty to Coke has changed her perception of what ‘brand’ means.

Bio:
A native Seattleite, Michele is a founding member of the fast-growing CPG startup Green Grass Foods, manufacturer of Amazon best seller and fan favorite nutpods.  Dairy-free creamer nutpods grew from a Kickstarter project into a D2C darling and has now expanded to over 12,000 retailers. Prior to her role at nutpods, she focused on increasing US agricultural exports at Bryant Christie Inc. and advocated for language immersion education in the northwest at the French American School of Puget Sound.  She is a graduate of Washington University in St. Louis and the Monterey Institute for International Studies.

Madhu Singh

Principle Attorney   
Foundry Law Group
 

Topic:  Legal Best Practices for Marketers
 

Presentation Description:
Best Legal Practices for marketers to be mindful of in developing content, campaigns and engaging with users. Plus primer on GDPR compliance and what marketers need to know as the support their companies and clients. 
 

Bio:
I'm in my element working side by side with CEOs and businesses crafting legal solutions that fit the needs, vision and values of today’s growing companies. I am particularly interested in the emerging intersections of technology, new media and business law and I enjoy helping companies navigate the front lines of these fast-developing areas. Specialties: Business Governance, Formation, Licensing, Acquisitions, Contract Review, Custom Contract Drafting, Employment and Independent Contractor Agreements, Intellectual Property Law, Trademarks, Copyrights, Social Media law, and Advertising Law.

Rob Smith

Editor in Chief  
Seattle Business Magazine
 

Topic:  How Seattle Gave Rise to Some of the World’s Strongest Brands
 

Presentation Description:
“How Seattle gave Rise to some of Seattle’s Strongest Brands.” The Seattle area contains some of the best known and popular brands in the country, including Amazon, Microsoft, Nordstrom, Starbucks, Costco and the Museum of Flight. Strong brands deliver benefits and products consumers desire and create unique bonds with their customers. Why is Seattle home to so many popular brands, and what strategies do companies use to remain relevant in an increasingly evolving retail landscape?
 

Bio:
Rob Smith has been editor in chief of Seattle Business magazine since November. Prior to that Smith launched a national retail desk for CoStar, which recently started a daily digital news product focused on the commercial real estate industry. Smith also served more than 10 years as editor of the Portland Business Journal and three years as editor in chief of Puget Sound Business Journal. He is a graduate of the University of Oregon.

Diana Steeble

Principal, Strategic Communications  
PRR
 

Topic:  In-House or Agency: Which is the Way to Go?
 

Presentation Description:
Robert Frost begins "The Road Not Taken" with the words, "Two paths diverged in a yellow wood/And sorry I could not travel both." Jennifer Hawton and Diana Steeble will debate hot marketing topics from diverging perspectives–agency and in-house–that may validate your current choice or intrigue you about the other path.
 
Jennifer and Diana spent formative years together at one of the Top 5 agencies in the world, where they introduced American chefs and consumers to many foods and built their knowledge in integrated communications. Then, Jennifer moved to the renowned Boeing Company, and Diana became co-owner of locally-headquartered agency PRR.

The friends and former colleagues will debate topics from agency and in-house perspectives, including:

• Data-driven decision making: Research vs. "the gut"
• Risk tolerance: Innovation vs. stability
• Who sets strategy?
• Which is better for career growth? Salary considerations?
• Is the client always right?
   

Bio:
Diana is a co-owner of PRR and the firm’s National Health Lead. She directs social marketing and communications campaigns that promote healthy behaviors and support communities—such as accessing affordable health coverage, decreasing substance misuse from alcohol to opioids, and getting vaccinations. She believes in applying an equity lens that factors in social determinants of health.
 
Winner of a coveted spot on PR Week’s national “40 Under 40” list and profiled in Communications World magazine as one of the “best of the best,” Diana’s nearly 20-year career includes previous service as Vice President of MSL Seattle (part of Publicis Groupe).
 
She is a member of PRSA’s Counselors Academy and American Hospital Association’s Society for Healthcare Strategy and Market Development. Diana received her Bachelor of Arts degree with honors from Mount Holyoke College.

Misia Tramp

VP Customer Experience Strategy and Insight
Metia
 

Topic:  The Transformation of the Customer Journey from "Selling Things" to Creating "Experiences" for Audiences
 

Presentation Description:
There has been a power shift in the customer journey with audiences rather than brands being in control. This change demands a different approach to how we understand and deliver against customer needs and wants across the end to end journey. 

In addition to the power shift, the way in which we need to understand customers has changed as they create more and more data with every click and comment they make. Our ability to create emotional moments across the journey is enhanced through this ever-increasing data set as we can truly understand the voice of the customer in their words and in their context.

Through this presentation we will explore:

• How to align brand and audience priorities to engage beyond the traditionally understood customer journey
• Modern ‘power metrics’ to understand whether you’re delivering a fair exchange of value across each touchpoint in the journey 
• How to incorporate linguistic and visual datasets into the journey mapping process
• How to ensure your narrative is generating emotional moments that last a life-time
   

Bio:
Misia has been in the business of understanding human behavior for more than 20 years, working at the intersection of data, insight, design, and technology to help enable world-class customer experiences and customer-centered programs. She has a proven track record of combining traditional research, analytics, and linguistic and visual data to help drive insight and innovation across all aspects of the customer journey.

Steve Watson   

Principal and Co-Creative Director
Turnstyle
 

Topic:  How to Work With A Branding Firm (without f***king it up)
 

Presentation Description:
Have you struggled to find the right creative firm for your organization or project? Once you’ve selected your agency, how do you get the best possible work from the creative team? How do you usher your internal stakeholders through the process without killing the creative? The principals of Turnstyle will share some of their experiences, both good and bad, from 15 years of branding projects. You’ll gain helpful insights to inform your own collaborative process for developing and introducing a new brand strategy or brand identity—making sure both you and the creative team are set up for success.
 

Bio:
As Creative Director and Turnstyle co-founder, Steve helps establish design vision for clients and team members. Steve’s design expertise includes branding/ identity, print, packaging and digital design. In addition to his role at Turnstyle, Steve teaches an ongoing course in corporate identity as part of the core curriculum for juniors in the VCD program at the University of Washington.

Mark Williamson    

Director    
Grail Insights
 

Topic:  Agile Customer Personas
 

Bio:
Mark has over 20 years client and agency strategic marketing experience in Europe and the US gained at IBM and Canon,  and leading teams for London integrated advertising agencies in tech, CMG and finance. Prior to emigration to the US in 2002, he was Director of Direct Marketing at T-Mobile (UK). In the US he has worked for leading integrated digital marketing agencies on clients such as AT&T Wireless, HP and Microsoft. 
 

Focused on Microsoft for the last decade, he has worked on global multi-media campaigns with C+E, WDG, Xbox, Office  plus field and partner programs, product launches and content marketing campaigns across the organization. Grail Insights is a a strategic insights consultancy helping clients seize opportunities and respond decisively to market change by applying insights to any aspect of their business.

Rob Wolf

Director, Social Communications Team
Microsoft
 

Topic:  Your Brand, Your Story
 

Presentation Description: 
With the battle for customer attention as noisy as ever, brands are adopting the principles of storytelling to break through the clutter and make a lasting impression. For companies of any size, great stories are remembered and repeated. This panel of seasoned marketers will explore trends in brand storytelling, share examples that inspire them, and predict where the trend is going next.
 

Bio:
As Director of Communications at Microsoft, I lead the team responsible for the Microsoft brand social media channels on LinkedIn, Twitter, YouTube, Facebook, and Instagram. I also advise Microsoft executives on how their social media presence can help tell the company’s story through a personal lens. In my 8 years in the role, Microsoft brand social media channels grew from 150,000 to 30 million followers worldwide, and Microsoft was named the most influential global brand on social by Lithium Technologies. 

Tim Yeadon

Principal and Creative Director  
Clyde Golden
 

Topic:  Your Brand, Your Story
 

Presentation Description:
With the battle for customer attention as noisy as ever, brands are adopting the principles of storytelling to break through the clutter and make a lasting impression. For companies of any size, great stories are remembered and repeated. This panel of seasoned marketers will explore trends in brand storytelling, share examples that inspire them, and predict where the trend is going next.
 

Bio:
Tim Yeadon serves as Principal and Creative Director of Clyde Golden, a creative agency in Seattle. A former journalist turned marketer, Tim learned long ago the best way to help his clients was to ask a lot of questions and then listen very carefully.