AGENDA
8:00 - 8:30 a.m
Breakfast and Registration
8:30 -9:45 a.m.
Main Ballroom
Speakers
Leslie Phinney
CEO/Creative Director, Phinney Bischoff
Stephen Black
Vice President Brand Strategy, BECU
9:45 – 10:45 a.m.
Session 1: The Heart Of The Brand
Room 402
Lightning Talks (15 mins each inc. Q&A)
What’s Brand? Why Should We Care? And How Do We Build One?
Brainy Branding: Why Behavioral Economics is the Future of Marketing
The Personalization Race: Aligning Expectations and Experience
How Packaging Wins Consumers’ Hearts at Retail Moments of Truth
Speakers
Lindsay Pedersen, Founder, Ironclad Brand Strategy
Melina Palmer, Founder and Podcast Host, The Brainy Business
Ann Janikowski, Brand Strategist, Phinney Bischoff
Catherine McGavin, Marketing and Sales Operations Leader, Emerald City Graphics
Room 403
Workshop:
Be The Hero – Crafting Your Experience Through Brand Storytelling
Tim Earnhart, CEO/Chief Brand Architect, SevenBlue
Room 407
Presentation:
It’s Déjà Vu All Over Again: Brand Strategy’s Past and Future
Lynn Parker, Principal Strategist & Liza Sankar-Gorton, Customer Insights Analyst, Green Rubino
Room 409
Presentation:
How to Work With A Branding Firm (w/out f***king it up)
Ben Graham, Principal & Business Director & Matt Diefenbach, Owner, Turnstyle &
Steve Watson, Principal and Co-Creative Director, Turnstyle
10:45 – 11:00 a.m.
Main Foyer
Coffee and Mingling
11:00 – 12:00 p.m.
Session 2: Brand in a Changing Landscape
Room 402
Lightning Talks (15 mins each inc. Q&A)
An Insider's Look at the Birth and Growth of a Successful Startup
Under the Influence of Everyday People
Why Do you Need a Brand Promise?
The Transformation of the Customer Journey from "Selling Things" to Creating "Experiences" for Audiences
Speakers
Michele Silbey, Senior Manager, Marketing, Nutpods
Bridget Baeth, Senior Advisor & Principal, JayRay
Kim Bayer-Augustavo, CEO and Chief Business Growth Coach, Augustavo International
Misia Tramp, VP Customer Experience Strategy and Insight, Metia
Room 407
Presentation:
A Counter-Intuitive Approach To Brand-Building Blending Culture Creation With Strategic Planning To Create Brand Experiences Worth Talking About
Andrew Sharpe, Chief Executive Storyteller, BRANDSPANK
Room 403
Workshop:
“The Time Economy” – Creating Exceptional Value Through the Design of Meaningful Brand Experiences.
Dave Miller, Director of Brand Strategy, Stoke Strategy
Room 409
Presentations (30 mins each inc. Q&A)
Brands In Motion: Agile Brand Positioning To Withstand The Environmental Forces Of Today
Identity Crisis: Why Your Logo Still Matters
Amber Mizell, VP Digital Strategy, WE Communications
Ron Hansen, Design Director/Principal, Hansen Belyea
12:00 – 1:15 p.m..
Main Ballroom
Luncheon & Panel Session: "How Seattle gave rise to some of the world’s strongest brands"
Moderator: Rob Smith, Editor in Chief, Seattle Business Magazine
Speakers
Erika Callahan VP, Marketing and Sales, Museum of Flight
Lorne Richmond, CEO, Richmond Public Relations
Katie D'Amato, Director, Brand & Creative Studio at Alaska Airlines
Michael Schutzler, CEO, Washington Technology Industry Association
1:15 – 2:15 p.m.
Session 3: Brand and New Technologies
Room 402
Lightning Talks (15 mins each inc. Q&A)
Agile Customer Personas
Social Media on a Shoestring
The Value of Disconnecting in a Connected World
The Art of Digital Persuasion
Speakers
Mark Williamson, Director, Grail Insights
Jen Rittenhouse, Social Media Manager, MultiCare Health System
Erika Callahan, VP, Marketing and Sales, The Museum of Flight
Jeff Hasen, Strategist, POSSIBLE Mobile, "The Art of Digital Persuasion"
Room 403
Debate:
In-House vs. Agency - Which is the Way to Go (for your career)?
Jennifer Hawton, Communications Lead, Go for Zero, Boeing
Diana Steeble, Principal, Strategic Communications, PRR
Room 407
Panel: Robots and Goosebumps: Storytelling in the Digital Age
Moderator: Jim Copacino, Co-Founder/ Chief Creative Officer, Copacino & Fujikado
Max Kaiser, CEO/ Founder, Hand Crank Films
Tim Mehta, Analytics and Conversion Optimization Strategist, Portent Inc
Pamela Lamon, Digital Marketing Manager, Seattle Aquarium
Room 409
Presentation:
How Traditional & Digital Marketing Work Together
Amber Aldrich, Senior Director of Advertising, The Seattle Times Media Solutions and Diane Fishel-Hall, Director, Marketing and Communications, School of New and Continuing Studies, Seattle University
2:00 – 2:30 p.m.
Main Foyer
Coffee with the speakers
2:30 – 3:30 p.m.
Session 4: Applying Brand Strategy
Room 402
Lightning Talks (15 mins each inc. Q&A)
Importance of Knowing Your Personal Brand
Legal Best Practices for Marketers
Reinvigorating Yourself Whilst Building Your Personal Brand
Speakers
Jocelyn Quall, Director of Marketing, Aboda by Reside
Madhu Singh, Principle Attorney, Foundry Law Group
Kristy Rooney, Sr. Marketing Consultant, MultiCare and Trisha Koenke, Global Product Manager, Cell Analysis, GE Healthcare
Room 403
Presentations
How to Use Data (not instincts) to Design Your Creative Campaigns
Ben Allen, Managing Director and Andy Lueck, Creative Director, DCG One
Room 407
Panel: Your Brand, Your Story
Moderator: Rob Wolf, Director, Social Communications Team, Microsoft
Cassandra Schwartz, Sr Product Marketing Manager, Xinova
Tim Yeadon, Principal and Creative Director, Clyde Golden
Jade Makana, Director of Content Marketing, Outreach
Room 409
Presentations (30 mins each inc. Q&A)
Discoverable, Shareable, and Memorable - Personal Branding in 2019
Curing Achiever Fever
Mel Carson, Delightful Communications
Claire Booth, Founder and CEO, Lux Insights
3:30 – 4:00 p.m.
Main Ballroom
Speed Networking
Moderator: Julie Lichtenberg, President, AMAPS
4:00 – 4:30 p.m.
Main Ballroom
Cocktail Reception and Raffle Prizes