Expert Profile :

INTERVIEW WITH TED LEONHARDT @ LEONHARDT GROUP: DESIGN OF BUSINESS

By: DMI + Hand Crank Films

Ever wonder how the ubiquitous ‘annual report’ came into fashion? Listen to Ted Leonhardt, founder of The Leonhardt Group, talk about how he pioneered the annual report, motivated his skeptical team and morphed that experience into becoming one of the top branding gurus here in the Pacific Northwest. In future issues Ted will discuss the transformation of the branding and ad agency model as well as other key insights based on his vast experience. Be sure to read Ted’s article here on DMI “Negotiating Your Way Through Disruptive Change.”