Expert Profile:

INTERVIEW WITH JARED FANNING-LYTLE @ REDFIN: BEYOND THE DATA

By: DMI + Hand Crank Films

We spoke with Jared Fanning-Lytle, Customer Insights Manager (formerly @ Redfin).
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Expert Profile:

INTERVIEW WITH TED LEONHARDT @ LEONHARDT GROUP: DESIGN OF BUSINESS

By: DMI + Hand Crank Films

We recently sat down with Ted Leonhardt, the founder of Leonhardt Group to talk the design of business.
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Expert Profile:

INTERVIEW WITH JOSH DIRKS @ PROJECT BIONIC: THE VALUE OF KILLER CONTENT

By: DMI + Hand Crank Films

We recently sat down with Josh Dirks, the founder of Project Bionic to talk about the transformations occurring in Social Media today.
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Agencies:

Negotiating your way through disruptive change

By: Ted Leonhardt @ Leonhardt Group

Marketing, advertising, design and public relations employment are going through dramatic, wrenching changes. Yet we are creatives, after all; we can reach down deep – when forced to – and become what we need to be to thrive.
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Artificial Intelligence:

Creating Meaning in the Age of AI

By: Samantha Temple Neukom @ Northbound Brands

We are working a lot right now with companies who are in field of AI, and in the throes of figuring out how to talk about it in a commercially viable way that doesn’t scare the rest of humanity.
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Branding:

Big B little b what kind of b?

By: Samantha Temple Neukom @ Northbound Brands

Companies that engage with big B, Brand are companies that are better aligned, more innovative, and attract top talent.
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Marketing:

3 keys to aligning sales and marketing

By: Dan Cabacungan @ Northbound

In the realm of business-to-business commerce, sales and marketing have been on opposite sides of the fence for far too long.
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Marketing:

Social Proof: Not What You May Think It Is

By: Dan Hoff @ ChannelReady

If you have been in marketing for any longer than a week, you’ve probably heard about the value of something called “social proof”.
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Content Marketing:

Creating content for Gen Z

By: Emily Steitzer

With the exponential growth of technology and the Internet, content marketing is becoming a crucial element for a successful digital marketing campaign, both in B2B and B2C markets.
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MarTech:

Marketing Transformation – The MarTech Effect

By: Lisa Horwich @ Pallas Research

Chapter 1: How we got here
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Technology:

Shopify Plus Marketing Channels

By: Chad Fisher @ BTownWeb

Most BTown Web clients already have a good handle on the go to marketing channel for driving their company’s sales.
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